Roy Rogers
Featured Roy Rogers projects
This week's top Roy Rogers projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Roy Rogers · Roy Rogers F/W 24
Roy Rogers presents its F/W 24 fashion campaign, captured by photographer Nicolò De March. The series leans into a candid, movement-driven aesthetic that frames the collection within everyday urban environments. From city streets to the interiors of a traditional pub, the editorial photography utilizes analogue film and natural light to emphasize texture and atmospheric depth. The campaign features models Aleksandr Gudrins and Caroline Helsen, with makeup artistry provided by Camilla Romagnoli.
Project Roy Rogers · Roy Rogers S/S 2026
The Roy Rogers S/S 2026 campaign captures a sophisticated interplay between heritage and ease, positioning the luxury fashion house within an intimate, lived-in context. Renowned photographer Bruce Weber brings his signature evocative lens to the project, utilizing natural light to craft a high-contrast black and white editorial that feels both cinematic and deeply personal. At the center of this narrative is model Eva Herzigova, whose effortless presence brings a distinct sense of gravitas to the frame. The aesthetic is defined by a raw, authentic minimalism where every shadow and sun-drenched texture tells a story of elevated leisure. Fashion editor and stylist Anne Christensen meticulously balances the collection’s silhouettes, opting for relaxed tailoring that anchors the imagery in timeless style. This visual story is further refined by the understated hair styling of Johnny Caruso and the precision of makeup artist Aaron de Mey, both of whom allow the subject's natural features to take precedence over artifice. By embracing the nuances of lifestyle photography, the campaign avoids the sterility often found in high-fashion advertising, instead favoring an organic, sun-drenched atmosphere. The inclusion of the blue-tinted text overlay introduces a playful, modern contrast, grounding the project in a contemporary moment while paying homage to the enduring, relaxed sensibility that the Roy Rogers brand represents in the current fashion landscape.
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