RE/DONE
Featured RE/DONE projects
This week's top RE/DONE projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project RE/DONE · Summer 2025 Ad Campaign
The Summer 2025 campaign for RE/DONE masterfully bridges the gap between contemporary luxury fashion and nostalgic coastal ease. Captured through the lens of photographer Zoë Ghertner, the imagery leans into a sun-drenched, carefree aesthetic that feels both authentic and aspirational. The campaign centers on model Alessandra Ambrosio, whose relaxed presence against vintage backdrops—ranging from a 1957 mural of Paradise Cove to a classic red Porsche 1600—infuses the collection with a sense of timeless Americana. By utilizing natural light to highlight the raw textures of distressed denim and frayed hemlines, the visuals maintain a polished yet approachable commercial appeal. The integration of live-action technique alongside editorial lifestyle compositions creates a visual narrative that celebrates the brand's commitment to craftsmanship and historical inspiration. Supporting the project's elevated look, hair by Teddy Charles and makeup by Lilly Pollan ensure the subjects appear effortlessly put-together, perfectly complementing the rugged quality of the denim pieces. This project succeeds by grounding its editorial minimalism in real-world textures, effectively positioning the collection as a staple for the modern, style-conscious traveler. Ultimately, the synthesis of high-contrast black-and-white motifs and vibrant, saturated beach scenes confirms RE/DONE as a powerhouse in the luxury fashion market, capturing the quintessential spirit of a California summer through a sophisticated, lens-focused perspective.
Project RE/DONE · Summer 2025: Alessandra Ambrosio shot by Zoë Ghertner
RE/DONE presents its Summer 2025 fashion campaign, captured by photographer Zoë Ghertner. The series features model Alessandra Ambrosio in a collection of classic denim staples and coastal-inspired layers, set against a sun-drenched beach backdrop. The project leans into an editorial aesthetic, utilizing natural light and a warm color palette to emphasize fabric textures. Creative execution was supported by Teddy Charles on hair and Lilly Pollan on makeup.
Project RE/DONE · RE/DONE Winter 2024 Lookbook
RE/DONE presents its Winter 2024 lookbook, a series of studio portraits showcasing the brand's latest seasonal arrivals. The collection features tailored outerwear and knitwear paired with classic denim, emphasizing texture and a contemporary aesthetic. Captured by photographer Jean Marques, the campaign relies on clean, direct studio lighting and minimalist backdrops to highlight garment details. The lookbook includes editorial shots featuring model Leah Risi, with styling by Cristina Firpo. The creative team is rounded out by hair stylist Vincent Zimberlin, makeup artist Azusa Kumakura, and casting director Arthur Méjean.
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