Randstad

Randstad · Construction

Randstad’s Construction campaign highlights the depth of career opportunities across the property and real estate sectors. The corporate video features site managers, engineers, estimators, and labourers, documenting both the office-based and active building site environments that define the industry. Developed with agency creative input from AdSmart from Sky, the project utilizes clean, live-action techniques to present a professional look at the temporary and permanent employment landscape. The visual execution leans into a commercial aesthetic, balancing construction site dynamics with a warm, polished tone.

Randstad · Programmatic DOOH campaign combining visibility and proximity