Queer Design Club

Queer Design Club · Brand Identity

Queer Design Club’s brand identity project establishes a multifaceted visual language that balances playful graphic experimentation with structured research. Developed by a team including Rebecca Brooker, John Voss, Molly O'Neill, Ritesh Gupta, and Elizabeth Goodspeed, the system utilizes a high-contrast palette and pixelated typography to create a cohesive aesthetic across digital and physical touchpoints. The project incorporates diverse elements, from tactile screen-printed motifs and sticker-style graphics to clean, minimal web interfaces. Through the integration of infographics and historical archival layouts, the design maintains a focus on usability while celebrating inclusivity via chromatic color progressions and bold, layered compositions.