Pukka

Pukka · Nothing Beats Nature

Pukka’s 'Nothing Beats Nature' campaign presents a high-energy look at the intersection of modern wellness and beauty routines. Through a series of quick-cut sequences, the commercial follows a protagonist balancing fitness, acupuncture, and LED light therapy, contrasting the frantic pace of contemporary self-care with a focus on natural replenishment. Produced by Academy Films with creative oversight from Special London, the film utilizes a humorous narrative approach to ground the brand within the beauty and cosmetics industry. The piece leverages a live-action technique to transition between varied indoor and outdoor environments, emphasizing candid expressions and a clean, high-production aesthetic. Sound design and post-production work were handled by No.8ldn, with additional music and sound contributions from RASCAL.