Poshmark

Poshmark · Try Yourself On

Poshmark’s 'Try Yourself On' commercial spot highlights the resale culture movement through a high-energy journey across a series of curated, lavish walk-in closets. The project leans into a clean, warm aesthetic to showcase the breadth of second-hand garments, handbags, and footwear available on the platform. The film utilizes dynamic camera movements and fast-paced transitions to shift between themed wardrobe environments. This live-action technique emphasizes the accessibility of the curated pieces while focusing on the individual styling experience. The project was produced by Ed Hoadley, with production service by Solent Film and creative direction from agency nice&frank. Post-production and visual effects were handled by Mathematic Studio and Ethos Studio, with editorial support from Church Edit.