Piñero

Piñero · Brand Identity

The Piñero brand identity project captures a holistic approach to spatial design, encompassing a comprehensive wayfinding and signage system developed for hotel and hospitality environments. The work, realized by Studio Roses and Signes with signage production by Imagina, balances clean, modern typography with tactile material applications. The project spans everything from interior illuminated fixtures and neon facade lettering to custom-bound menu systems and branded collateral. Captured through the lenses of photographers Pol Alert, José Taltavull, and José Hevia, the visuals highlight an interplay between editorial and commercial aesthetics. The identity leans into a distinct palette of rich reds, earth tones, and minimalist structural forms, utilizing techniques such as emboss and deboss lettering and spray paint-style graphics. These elements integrate with architectural surfaces to establish a cohesive atmosphere across both interior and exterior environments.