Palette

Palette · Brand Identity

Palette’s brand identity project establishes a contemporary visual language through a series of graphic and 3D assets. Developed by Gabe Ferreira and SUPER EU, the project leans into clean, minimalist aesthetics, utilizing bold geometric forms and modern typography across both motion graphics and digital interface design. The visual system shifts between stark, high-contrast color pairings in its logo animation and naturalistic 3D renders of ceramic product elements. Beyond core branding, the design expands into UI illustration, juxtaposing soft-toned browser interfaces against dramatic mountain landscapes to ground the digital elements in textured, outdoor-inspired photography.