Nutella

6 projects·0 creatives·

Featured Nutella projects

This week's top Nutella projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

Nutella · The Sound of Nutella

Nutella's 'The Sound of Nutella' campaign explores the sensory aspects of the brand's product range, from jars and spreads to biscuits and raw hazelnuts. The commercial centers on an auditory-led experience, documenting the tactile journey of preparation and consumption. The film utilizes clean, intimate framing and warm lighting to emphasize the textures of the ingredients. Produced with the creative input of MassiveMusic Amsterdam, the execution leans into a live-action technique designed to ground the product within a familiar, sensory-focused environment.