Nurture

Nurture · Brand Identity

The brand identity for Nurture, developed by Under After, explores the intersection of biological science and digital systems. The visual language balances minimalist, grid-based typography with raw, organic textures, often layering pixelated effects over botanical and scientific imagery. Across publication covers and interface design, the project integrates clean, sans-serif layouts with abstract ink illustrations and detailed topographic photography. Supporting assets feature a consistent application of the Nurture wordmark and symbol alongside the Tellus product brand. The project leans into a moody aesthetic, pairing digital components with natural settings like stone surfaces and dense foliage to ground the identity in an accessible, computable context.