NPR

NPR · Curiosity

NPR explores themes of discovery and personal inquiry in this commercial campaign, Curiosity. The project features live-action vignettes centered on individual moments of focus, set against the backdrop of an urban landscape. Produced by Biscuit Filmworks with creative direction from Mischief @ No Fixed Address, the work leans into a documentary aesthetic. The visuals utilise natural light and a desaturated colour palette to maintain an understated, grounded tone throughout the piece.