NHS

NHS · Northeast & Cumbria

This public health awareness video, produced by AdSmart from Sky for the NHS Northeast and Cumbria, utilizes a clear, graphic-led visual approach to inform the public on medical resource accessibility. The motion graphics guide viewers through service options ranging from pharmacy support and GP access to urgent treatment for non-life-threatening injuries. The project leans into bold typography and color-coded motion graphics to navigate complex service information. These directional elements move across the frame against a seasonal background to maintain viewer engagement and readability.

NHS · Beat COVID NE

The NHS project Beat COVID NE is a public awareness campaign capturing the diverse faces of essential workers within the community. Through a series of direct-to-camera portraits, the work highlights individuals ranging from teachers and police officers to bus drivers and healthcare staff. The execution relies on a stark monochrome aesthetic, utilizing low-key lighting and high-contrast grading to create a solemn, documentary-style focus. The project frames its subjects against a black background, isolating each figure to emphasize their individual contributions during the pandemic.

NHS · South East London Vaccinations

The South East London Vaccinations campaign for the NHS highlights the return to communal activities through a documentary-style lens. The project captures diverse groups participating in social milestones, ranging from outdoor walks to nightclub dancing, framing the vaccine as a gateway to shared experiences. Produced by AdSmart from Sky, the creative uses live-action footage layered with bold sans-serif typography. By integrating clean, observational sequences with warm lighting, the work establishes a narrative centered on the restoration of everyday life.

NHS · Leicester, Leicestershire and Rutland

This public awareness campaign for the NHS, serving the Leicester, Leicestershire and Rutland region, focuses on informative outreach through direct, live-action storytelling. The production features a series of portraits captured in a controlled studio environment, relying on natural light to maintain a clean and approachable visual aesthetic. The project features an elderly subject delivering a message directly to camera, with later sequences introducing additional talent to frame the healthcare information. With agency support from AdSmart from Sky, the creative prioritizes clarity and accessibility to communicate critical health information to local communities.

NHS · North East & North Cumbria

NHS · Leicester and Rutland

NHS · Torbay and Devon Foundation Trust

NHS · 111

NHS · North East and Cumbria

NHS · Torbay & South Devon Recruitment

NHS · Sunderland First Aid

NHS · Beat Covid NE