New York Wine & Grape Foundation

New York Wine & Grape Foundation · A New York State Of Wine

The New York Wine & Grape Foundation presents 'A New York State Of Wine,' a commercial promotional project designed to highlight the regional diversity of the state's viticulture. The campaign leans into a high-energy aesthetic, utilizing vibrant studio setups and playful prop arrangements to frame various local bottles. Technically, the project employs live-action techniques set against saturated backdrops. The visual language incorporates miniature urban iconography and scenic reflections to draw a direct connection between the state’s winemaking industry and its iconic landscapes.