MND Australia

MND Australia · Until There's a Cure There's Care

MND Australia presents 'Until There's a Cure There's Care,' a public awareness campaign that shifts the focus toward the reality of living with the condition. The film utilises a cinematic, moody aesthetic, relying on natural light to ground the subject in a sparse, intimate setting. Throughout the piece, the narrative leans into the practical support systems required, with the frame eventually widening to acknowledge the crew and equipment assisting the talent. The production, developed by agency Eric Tom & Bruce, prioritises a direct, live-action technique to document the importance of care in the absence of a cure.

MND Australia · Until There's a Cure, There's Care