Mike’s Amazing

Mike’s Amazing · The Baby

The commercial spot 'The Baby' for Mike's Amazing leans into comedic narrative storytelling, centring on a lighthearted scene set within a maternity ward. Created by Havas New York and production house Arts & Sciences, the film employs a live-action technique to depict an unexpected interaction between a sandwich-eating doctor and a family during labour. The project maintains a warm aesthetic throughout its interior setting, with post-production efforts led by the team at Mackcut. The work is designed for horizontal display, prioritising a clear, humorous delivery within the packaged food industry.

Mike’s Amazing · Tilapia

Mike’s Amazing · The Baby

Mike’s Amazing leans into deadpan comedy for The Baby, a commercial spot that centers on a high-stakes hospital delivery room scene. The narrative unfolds as a doctor prioritizes his sandwich while a patient is in active labor, blending typical hospital environment cues with unexpected culinary focus. Produced by Arts & Sciences, the film utilizes a polished, live-action technique to ground its humorous premise in a realistic medical setting. The spot captures the juxtaposition between the intensity of the delivery and the focus on the product, maintaining a consistent comedic tone throughout the horizontal commercial format.

Mike’s Amazing · Group Therapy

Mike’s Amazing · Group Therapy