Menzis

Menzis · Ik Ben Mooi

Menzis explores personal perceptions of beauty in the Ik Ben Mooi campaign. This video series features a range of individuals in a studio setting, sharing candid reflections on self-image before listening to messages from friends and family. The production utilizes a documentary-style approach, pairing direct-to-camera framing with clean studio lighting to emphasize personal expression. Executed in a vertical format, the work leans into live-action techniques to capture intimate, unscripted responses.