Mattel

Mattel · Thomas & Friends

Mattel brings the classic world of Thomas & Friends to life in this commercial project, bridging the gap between imaginative play and high-energy adventure. The film contrasts cinematic landscapes of steam trains with the intimate reality of a domestic living room, where children engage with toy tracks and engines. Produced by Brass Agency, the spot utilizes live-action technique alongside post-production VFX provided by Brickyard. The execution relies on warm, natural lighting to foster a sense of play, grounding the animated elements within a tactile, relatable environment.

Mattel · Hot Wheels For Real

Mattel's 'Hot Wheels For Real' project brings the iconic brand’s toy car stunts to life through a series of high-stakes monster truck jumps. The campaign captures real-world execution of these maneuvers, blending live broadcast news segments with cinematic action sequences. Directed by The Many, the project leans into a live-action technique to translate the scale of miniature toy play into stadium-sized events. Through fast-paced editing and dramatic slow motion, the production highlights the technical precision required for the record-breaking jumps against expansive backdrops.

Mattel · Mattel Brick Shop Launch Video - Craig Lowndes

Mattel · Mattel Brick Shop Workshop Video - Craig Lowndes

Mattel · Monster High

Mattel · Barbie