Material Good

Material Good · Campaign 2026

The Material Good 2026 campaign redefines luxury jewelry advertising through a masterclass in editorial minimalism. Under the creative direction of Jasmine Holm and Marcus Hollands, the series pivots away from traditional retail tropes to embrace a sophisticated, texture-forward visual language. Photographers Tanya and Zhenya Posternak capture this vision with a distinct editorial flair, utilizing a blend of soft natural light and precise studio strobe setups to emphasize the intricate interplay between high-end metals and tactile materials. Central to the campaign is model Kris Grikaite, whose composed presence elevates the styling curated by Melissa Levy, where structured leather and architectural silhouettes provide the perfect canvas for ornate diamond and gold pieces. The photography leans into macro perspectives to showcase gemstone settings, while hair stylist Ryan Mitchell and makeup artist Jezz Hill maintain a sleek, clean aesthetic that ensures the jewelry remains the undisputed focus. Manicurist Natalie Pavloski and set designer Caz Slattery complete the visual narrative, ensuring every detail from the polish on the hands to the moody, reflective surfaces contributes to an atmosphere of refined elegance. By balancing classic portraiture with a contemporary commercial edge, the project serves as a compelling exploration of luxury, transforming static product photography into a cohesive, high-fashion statement that feels both timeless and impeccably current within the competitive jewelry industry landscape.