Malo

Malo · Malo x GC Campaign

The Malo x GC campaign presents a series of fashion editorials showcasing the tactile quality of knitwear through a relaxed, outdoor narrative. Shot by photographer Cornelius Kaess with fashion styling by George Cortina, the imagery focuses on layered ensembles set against architectural backdrops and textured facades. The project utilizes natural light to highlight the construction of various knit sweaters, blazers, and trousers. Across both vertical and horizontal compositions, the campaign leans into an earthy, clean aesthetic captured with an analogue film sensibility. The collaboration is identified throughout the series by bold white serif typography.