Lu'u Dan
Featured Lu'u Dan projects
This week's top Lu'u Dan projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Lu'u Dan · 'The Getaway Car' Fall 2025 Ad Campaign
For its Fall 2025 campaign, titled The Getaway Car, Lu'u Dan leans into a high-octane, cinematic narrative that feels like a stylized heist thriller captured through an editorial lens. Under the creative direction of Hung La and Annissa Esanty, the campaign embraces a gritty, nocturnal aesthetic that pulsates with tension and youthful rebellion. Photographer Claryn Chong expertly utilizes low-key chiaroscuro lighting to carve out sharp silhouettes and dramatic contours within the cramped, dark confines of a vintage convertible, transforming a simple vehicle into a stage for raw, high-stakes drama. The visual storytelling is amplified by the live-action technique inherent in the compositions, where models—including Becky Tun Pe, Lara Lizarondo Swift, Akiko Haruna, and April G—are cast in a series of suspenseful, candid moments punctuated by props like scattered British currency and gold religious iconography. Set designer Jingbai_ curates an environment that feels both claustrophobic and expansive, while Juna Uehara provides makeup that heightens the intense, moody atmosphere. Anchoring this visual intensity is a bold, recurring red typographic overlay that signals the brand identity with a confident, modern grit. By blending commercial precision with documentary-style spontaneity, the campaign establishes a distinct, provocative identity, masterfully weaving together street-style fashion and filmic suspense to define the season for the luxury fashion house.
Project Lu'u Dan · Lu'u Dan F/W 25 Lookbook
Lu'u Dan presents its Fall/Winter 25 collection through a series of editorial portraits. The lookbook leans into a moody aesthetic, utilizing low-key chiaroscuro lighting to highlight the intricate skull and gothic graphic motifs woven into the collection's knitwear. Designed by Hung La, the garments feature vibrant neon tones set against deep, dark backgrounds. The production includes hair styling by Takumi Horiwaki, while Peter Ash Lee features as the lead model for the season.
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