LIV Golf

LIV Golf · Replatforming a Global Sports League

LIV Golf is redefining the spectator experience through its latest digital ecosystem, effectively bridging the gap between live tournament action and fan-centric connectivity. The recent launch of its robust mobile application represents a significant shift for the global sports league, prioritizing a seamless, intuitive user interface that brings tournament coverage and real-time engagement directly to the palms of fans. Developed with an acute focus on modern usability, the app leverages a clean, minimalist layout that feels both professional and highly accessible. This digital platform project, characterized by a sophisticated green and white palette, integrates live broadcast streams, comprehensive player leaderboards for the 2026 season, and a streamlined e-commerce portal for team merchandise. To capture the energy of the sport, the promotional campaign utilizes a clever blend of cinematic live-action technique and sleek VFX that overlays the app's interface onto high-intensity footage from tournament venues. This commercial approach successfully frames the technology not merely as a tool, but as a dynamic companion to the professional game. With creative vision provided by Max Cooper, the application serves as a prime example of how digital platforms can elevate high-stakes sports technology into an immersive brand experience. By balancing functional data delivery with high-energy visuals, the league has established a new standard for how modern audiences interact with professional golf in a digital-first world.

LIV Golf · Chase

LIV Golf’s 'Chase' campaign captures the high-stakes world of professional golf through a lens of rapid-fire intensity. The production focuses on the rigorous preparation and explosive performance of athletes, tracing their journey from gym-based training sessions to the high-pressure environment of tournament greens. Utilizing dynamic drone footage and cinematic grading, the project emphasizes the global scale of the sport. The work features rapid-paced editing to bridge the gap between intimate moments of athletic dedication and the spectacle of large-scale victory celebrations. The production features sound and music composition by Sound Goods.

LIV Golf · Swing

LIV Golf · A Few Thoughts