LIFI (Leeds International Festival of Ideas)

LIFI (Leeds International Festival of Ideas) · Brand Identity

The brand identity for the Leeds International Festival of Ideas (LIFI) centers on a playful and expansive visual language that blends 3D render/CGI elements with clean, bold typography. The project creates a cohesive aesthetic across digital and physical touchpoints, including event signage, brochures, and dynamic billboard displays. Designed by Rabbithole with 3D and motion work by Joseph Töreki, the identity leans into a saturated color palette of pink, yellow, blue, and magenta. The execution incorporates whimsical, organic character forms and abstract geometric spheres, resulting in a futuristic and highly tactile visual system that functions across static print and motion graphics.