Ladurée

Estée Lauder, Ladurée · Spring 2025

Estée Lauder and Ladurée collaborate for their Spring 2025 campaign, a cosmetics project that highlights a whimsical intersection between beauty and confectionery. The commercial spot follows two women in a café setting, integrating miniature beauty products with classic Parisian pastries and tea service. Produced by Partner Films Paris, the film utilizes natural light to capture a clean aesthetic, focusing on the tactile interaction between cosmetic unboxing and high-end lifestyle elements. The art direction emphasizes a curated, light-filled atmosphere, positioning the brand collaboration within a luxury commercial context.