Joop

Joop · Joop! Spring/Summer 2026 Campaign

For the Joop! Spring/Summer 2026 campaign, the luxury fashion house delivers a masterclass in aspirational, high-end travel aesthetics, perfectly encapsulating the essence of a sun-drenched Mediterranean escape. Photographed by Andreas Ortner, the series leans into a polished editorial style that emphasizes tactile luxury through an exploration of light, texture, and sophisticated silhouettes. Featuring models Gianluca Alessi and Kim Riekenberg, the imagery moves fluidly between intimate portraiture and expansive outdoor commercial shots, capturing the duo against a backdrop of rugged stone walls, coastal roads, and vintage convertibles. Under the discerning eye of stylist Lynn Schmidt, the wardrobe showcases a curated selection of tailored blazers, crisp linen staples, and minimalist swimwear, all punctuated by high-shine gold accents and leather accessories. The collection of images relies heavily on the evocative power of natural light, which is utilized here to cast crisp, architectural shadows and highlight the sun-kissed skin of the subjects. By blending structured tailoring with the relaxed, effortless vibe of a summer holiday, the campaign reads as both aspirational and deeply rooted in contemporary fashion house heritage. This project is a standout example of lifestyle storytelling, where each composition—from the close-up focus on intricate timepieces to the wide-angle shots on the beach—serves to reinforce a singular, cohesive vision of modern, European luxury.