Johnston & Murphy

Johnston & Murphy · Style Center

Johnston & Murphy presents Style Center, a broadcast-style campaign capturing current fashion updates and style highlights. The project features a studio setting where two presenters discuss aesthetic trends against a backdrop of professional monitors. The execution utilizes a clean, live-action technique to simulate a news desk environment, highlighting the brand's presence within the high street fashion sector through a traditional broadcast format.

Johnston & Murphy · Ladder

Johnston & Murphy brings a narrative approach to this footwear commercial titled 'Ladder.' The spot features Peyton Manning on a residential porch, transitioning from a routine household task to a scene observed by sports commentators. Produced with a clean, live-action technique, the project leans into a warm aesthetic. The work highlights the brand’s focus on versatile style within a suburban setting.

Johnston & Murphy · Style Center

Johnston & Murphy redefines the digital shopping experience with its new Style Center, a sophisticated e-commerce platform that successfully bridges the gap between traditional retail and modern lifestyle engagement. The project moves beyond a standard transaction portal, leaning into a narrative-driven approach that feels both grounded and aspirational. Central to this live-action technique is a series of polished, atmospheric scenes set within a cozy home office, where the brand breathes life into its collection through playful, commercial dialogue between the protagonists. By positioning the apparel in a relatable, high-touch environment—complete with rich dark wood paneling and natural lighting—the creative team creates a visual language that feels authentic rather than overly staged. This execution effectively highlights the versatility of the brand's offerings, moving from sharp, suit-clad professionalism to casual, everyday elegance. With creative direction from Wolfgang, the project captures a distinct, warm tone that reinforces the retailer's heritage while signaling a contemporary shift in how consumers interact with their wardrobe staples. The attention to detail within the set design, from the plush armchairs to the thoughtful layering of textures, elevates the digital storefront into a destination that values style as much as substance, providing a seamless blend of e-commerce functionality and elevated storytelling that speaks directly to the modern, discerning customer.

Johnston & Murphy · Socks and Sandals - 30

Johnston & Murphy · Roll The Tape - 30

Johnston & Murphy · Awkward Hug - 30

Johnston & Murphy · Yeti Socks - 30