Huawei
Featured Huawei projects
This week's top Huawei projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Huawei · FreeBuds Pro 5
Huawei introduces the FreeBuds Pro 5 with a commercial campaign that highlights the sleek design and immersive nature of the wireless earbuds. Set against the backdrop of a vast, rolling desert, the film focuses on a subject captured in moments of quiet reflection and serenity. Directed through a live-action technique, the production utilizes soft natural light and a desaturated, warm color palette to establish a calm atmosphere. Sound design for the project was provided by Monster Music, which underscores the solitary, focused experience of the audio technology.
Huawei · Make it Possible
Huawei’s 'Make it Possible' project showcases a series of sophisticated mechanical camera arrays operating within a sterile, high-tech environment. The sequence uses continuous, flowing camera movements to navigate minimalist white corridors, tracking the precise choreography of equipment as it aligns with surrounding digital displays. Produced by AGGRESSIVE, the visual engineering emphasizes an industrial, clinical aesthetic. The project utilizes detailed VFX and minimalist staging to highlight the intersection of consumer technology and mechanical movement.
Huawei · TECH4ALL Dreams Of Digital Inclusion
Huawei’s TECH4ALL Dreams Of Digital Inclusion campaign addresses the global need for connectivity through a narrative-driven animated film. The project, developed by Ogilvy Berlin, utilizes a distinctive 3D render / CGI approach to illustrate themes of education and community engagement. Produced by Ars Thenea with animation by Can Can Club, the piece features an abstract, cinematic aesthetic. A central robot character traverses a stylized landscape, transitioning between scenes that highlight digital access through warm lighting and detailed, organic textures.
Huawei · MateBook X Pro
This commercial video production for the Huawei MateBook X Pro captures a dynamic narrative across contrasting environments. The film transitions from the high-energy motion of congested city streets to the quiet, grand scale of classical architectural settings. The visual approach utilizes cinematic framing and desaturated tones to create a cohesive aesthetic that bridges urban life and cultural interiors. The live-action technique emphasizes natural lighting, grounding the device within these diverse spaces. Production for the project was led by Gwantsi, with music and sound design provided by Monster Music.
Huawei · Huawei’s brand-new R7 — Global TV Campaign
Huawei introduces the R7 in this global automotive campaign, positioning the new electric vehicle through a refined, high-tech lens. The commercial leans into a futuristic aesthetic, utilizing a combination of live-action technique and 3D render/CGI integration to highlight the car's exterior design. Set against a stark, purple-lit studio environment, the film features close-up detail shots of the vehicle’s body panels and side mirrors. The production includes a sequence involving a central talent figure moving through a space defined by minimalist displays and a recurring motif of swirling flower petals, supported by original sound composition from Monster Music.
Huawei · Mate 10 Lite
Huawei captures the spirit of exploration in this commercial campaign for the Mate 10 Lite, produced by Wild Gift. The project follows a group of young friends on a road trip, traveling through coastal landscapes and mountainous terrain in a vintage camper van. The film utilizes natural light and warm color grading to emphasize candid interactions, drawing on nostalgic aesthetics and an analogue-inspired film style. Throughout the journey, the narrative centers on outdoor activities and spontaneous moments, highlighting the smartphone within the context of travel and lifestyle photography.
Huawei · Huawei
This commercial for Huawei highlights the design and hardware capabilities of their latest smartphone. The spot leans into a high-end tech aesthetic, capturing the device through close-up shots that emphasize its textured casing and multi-lens camera array. The film utilizes a moody architectural setting defined by arched elements and circular lighting. By juxtaposing a silhouetted figure against shifting light and dark reflections, the production maintains a clean, cool-toned visual presentation. Production services were provided by Vagabond Production Services with additional production support from Gwantsi Shanghai.
Huawei · Santa Rebooted
Huawei explores a contemporary seasonal narrative in 'Santa Rebooted,' a commercial campaign produced by Caviar London with agency Doner. The film captures a tranquil, snow-covered landscape at twilight, utilizing drone footage to frame a modern residence against a winter backdrop. The production leans into a warm, nostalgic aesthetic through its use of live-action technique, capturing the quiet stillness of the season. Music and sound design were provided by The Elements Music to anchor the atmospheric visual tone.
Huawei · Make It Possible
Huawei’s 'Make It Possible' brand film captures a series of quiet, observational moments set against an urban backdrop. The narrative lens follows pedestrians navigating wet stone streets and fleeting glimpses of city life, including intimate close-ups of a child and a dog. The execution relies on atmospheric cinematography, leaning into desaturated tones and warm bokeh lighting to define the mood. Produced by DOMO, the project utilizes live-action techniques to emphasize a reflective aesthetic within the telecommunications and technology space.
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