Hoplark

Hoplark · Case Study Loop

This commercial video case study for Hoplark provides an overview of the brand's visual identity, focusing on its range of hopwater beverages. The footage highlights product packaging through a series of dynamic sequences, showcasing the cans in both controlled studio settings and outdoor environments. Produced by Gus, the execution employs live-action technique and warm lighting to emphasize the product's colorful design. The edit incorporates various touchpoints, including close-ups of product handling and documentation of street poster displays.