GmbH

GmbH · GmbH F/W 2025 Campaign

GmbH presents the Fall/Winter 2025 campaign, a fashion editorial effort that emphasizes architectural silhouettes and material contrast. The imagery, led by creative directors and photographers Benjamin Huseby and Serhat Isik, highlights the collection's structure through a series of studio-based portraits. The visual narrative utilizes hard light to cast geometric shadows, juxtaposed against softer, tactile moments. Casting director Affa Osman brings a precise focus to the model selection, anchoring the collection’s aesthetic within a minimalist framework. The campaign is executed with a mix of monochrome palettes and clean, commercial staging.