George Street

George Street · Winter Sale 2021

George Street's Winter Sale 2021 campaign presents a comprehensive look at the retailer's seasonal furniture and home lifestyle inventory. The promotional film highlights diverse showroom displays, ranging from living room and bedroom sets to outdoor spa products. Produced by AdSmart from Sky, the commercial utilizes a clean, high-visibility aesthetic designed for broadcast. The work centers on the retail experience, incorporating direct sale messaging over footage of the furniture collections to communicate promotional discounts to the home goods market.