FLANNELS
Featured FLANNELS projects
This week's top FLANNELS projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project FLANNELS · A Lake Como love story ❤️ dressed in ...
Captured against the iconic, sun-drenched backdrop of Lake Como, this latest campaign for Flannels crafts a narrative that feels less like a traditional luxury fashion lookbook and more like a candid, high-end travel diary. The project leans into the duality of modern menswear, seamlessly oscillating between relaxed, vacation-ready leisurewear and the sharp, structured sophistication of tailored suiting. Photographer Josh McGregor masterfully balances these transitions, utilizing crisp natural light to ground the editorial portraits in a tactile, authentic atmosphere. Whether it is the playful, unexpected inclusion of a banana in a swim-ready lifestyle shot or the quiet, focused posture of a man in a charcoal suit beside an iconic travel bag, the photography emphasizes a sense of lived-in luxury. By focusing on street-level perspectives and deliberate, soft-focus urban framing, the project rejects the overly staged aesthetic of traditional campaigns in favor of a narrative-driven approach. The imagery effectively highlights the versatility of contemporary fashion, with each frame prioritizing texture and environment to mirror the leisurely charm of the Italian lakeside. Through the lens of Josh McGregor, the collection reads as a cohesive study of seasonal style, proving that the most compelling luxury storytelling often lies in the balance between the carefully curated ensemble and the effortless, sun-drenched reality of the setting.
Project FLANNELS · AW25 ‘Autumn Comforts’
FLANNELS presents 'Autumn Comforts,' a fashion editorial campaign that navigates the intersection of seasonal textures and residential nostalgia. The project centers on a series of character-driven compositions, moving between curated domestic interiors featuring vintage floral wallpaper and retro kitchen aesthetics, to textured outdoor settings against classic red-brick architecture. Photographer Suleika Mueller employs soft, natural lighting to emphasize the layering of knitwear, plaid, and structured outerwear. Set designer Penny Mills anchors the narrative within rich, tactile environments, while makeup artist Wendy Turner rounds out the aesthetic with clean, polished finishes. The campaign features models Simon Kuzmickas and Tiama Tilbee in a variety of candid, relaxed poses that lean into an earthy, nostalgic tone.
Project FLANNELS · Campaign
FLANNELS presents this fashion campaign, captured by photographers Scandebergs, which leans into a theatrical, high-contrast aesthetic across its editorial series. The visuals employ dramatic lighting and lens flare techniques to frame a collection of luxury apparel against glowing, gridded platforms and dark, atmospheric environments. The imagery showcases sharp styling, with model subjects positioned alongside metallic accessories and polished leather goods. Featuring hair styling by Michael Harding, the campaign emphasizes a cinematic tone through the use of intense spotlights and neon-accented stage elements.
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