Fiat

5 projects·0 creatives·

Featured Fiat projects

This week's top Fiat projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

Fiat · Fiat 500e - Italy in America / Italy is Now in America

Fiat enters the American electric vehicle market with a campaign highlighting the 500e. The commercial features Spike Lee and Giancarlo Esposito in a scripted dialogue, bridging cultural themes while showcasing the vehicle in a city street setting. The spot leans into a live-action technique, utilizing golden hour light to capture the design of the rose-gold model. Developed alongside agency partner Rosewood Creative and produced by Pony Show Entertainment, the work emphasizes the brand's arrival in the region through clear automotive storytelling.

Project

Fiat · 500X Global Launch

Fiat introduces the 500X through this global launch commercial, bridging the gap between urban automotive performance and cultural storytelling. The narrative structure contrasts the precision of the vehicle speeding through desert landscapes at sunset with the communal energy of a village performance. Produced by GREATERGOOD, the spot leans into a warm colour grade and cinematic framing to establish its visual rhythm. The sequence moves from technical vehicle shots to live-action scenes featuring traditional instruments, including the kalimba and djembe, capturing the crossover in both rugged and social environments.