fatty15’s AFEX packaging, Design Dept® looked to fine fragrance

fatty15’s AFEX packaging, Design Dept® looked to fine fragrance · Brand Identity

Design Dept® developed the brand identity and packaging for fatty15’s AFEX supplement line, drawing aesthetic cues from the fine fragrance industry. The design language utilizes minimalist typography, neutral palettes, and refined structural elements to elevate the presentation of the C15:0 dietary supplement. Technical illustrations and studio photography highlight the geometry of the product’s dark wooden caps and glass vessels. The project features clean layouts and vector-based graphics to emphasize a polished, minimalist visual identity, supported by editorial imagery that situates the brand within a lifestyle context. Design Dept® handled the brand design, with packaging production by Emma Lusher, illustrations by Brian Rea, and photography by Spencer Wells and Caroline DeSmet.