Eyeline

Eyeline · Brand Identity

The brand identity for Eyeline serves as a comprehensive visual system across digital and physical applications. The project merges clean graphic design with dynamic motion graphics to build a cohesive corporate technology aesthetic, utilizing a distinct color palette and precise typography. Collaborating on the design, Los York provided graphic design and motion, while East of Western managed web development and David J. Crewe handled photography. The execution employs live-action technique and complex motion graphics, with applications ranging from digital billboards and stationeries to integrated cinematic sequences.