EltaMD

EltaMD · Skincare

EltaMD's skincare campaign presents a series of vignettes focusing on daily sun protection. The visual narrative moves through diverse environments, from sun-drenched tennis courts and coastal beaches to private home interiors, capturing the application of sunscreen across varied activities. Produced by Surreal Hotel Arts, the commercial uses a bright and clean aesthetic. The execution integrates live-action technique with drone footage, pairing product close-ups with natural, warm-toned sequences to communicate skin health in active, outdoor, and everyday settings.