Elle Gucci
Featured Elle Gucci projects
This week's top Elle Gucci projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Elle Gucci · I Will Survive
Elle Gucci’s music video for 'I Will Survive,' produced by GREATERGOOD, explores a series of atmospheric performances set within vintage-inspired environments. The project utilizes cinematic, moody lighting and retro aesthetics to create a distinct visual narrative across club and stage settings. The production leans into a live-action technique, integrating unique prop design—such as floating balloons and vintage television sets—with dynamic fisheye framing to underscore the musical performance.
Elle Gucci · The GG Marmont Book Club
Elle Gucci presents 'The GG Marmont Book Club,' a campaign that leans into an editorial aesthetic, captured within the confines of a historic library. The production utilizes live-action techniques to frame its subjects against a backdrop of multi-tier bookshelves and vaulted stained glass, grounding the work in an opulent, cinematic atmosphere. Featuring tailored, vintage-inspired attire and flowing silhouettes, the project emphasizes architectural texture and scale. The visual language relies on ambient natural lighting and clean composition to navigate the grandiose setting. Production was handled by GREATERGOOD.
Elle Gucci · Stories Saudade
Produced by GREATERGOOD, the editorial video piece Stories Saudade for Elle Gucci presents a visual exploration of urban living. The project centers on the connection between individuals and their environments, capturing a series of vignettes featuring residents observing the city from their apartment windows. The production leans into a clean, cinematic aesthetic, utilizing drone footage to provide sweeping aerial perspectives of dense architecture. By focusing on distinct compositional framing and natural daylight, the work highlights the interplay between personal space and the broader cityscape.
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