Elisabetta Franchi

Elisabetta Franchi · Fall 2025 Ad Campaign

The Elisabetta Franchi Fall 2025 ad campaign is a masterclass in modern luxury fashion house branding, skillfully capturing an aura of sun-drenched, high-octane glamour. Through the lens of renowned photographers Luigi and Iango, the campaign features the incomparable Gisele Bündchen, who effortlessly embodies the brand’s sophisticated and uncompromising identity. Set against the vibrant, coastal backdrop of Miami, the project leans into an editorial aesthetic that oscillates between high-contrast cinematic portraiture and breezy, sun-drenched lifestyle photography. The visual narrative is defined by a polished, jet-set energy, with each frame thoughtfully composed to highlight the interplay between sharp textures—think glossy plum leather, rich fur, and delicate lace—and the shimmering, turquoise surface of the water. With creative direction from Elisabetta Franchi, the campaign utilizes natural light to accentuate the collection’s intricate metallic details and bold silhouettes. From the graphic lines of a tennis court to the interior of a classic convertible, the imagery maintains a cohesive, high-fashion tone that feels both timeless and current. By blending the raw, live-action technique with elements of low-key chiaroscuro, the team has delivered a compelling series that celebrates the intersection of structural design and fluid, effortless confidence, ensuring the collection stands out in a crowded luxury market through its striking, cinematic composition and refined, deliberate styling.