e.l.f. Beauty
Featured e.l.f. Beauty projects
This week's top e.l.f. Beauty projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
e.l.f. Beauty · Multi-Calm Cream Cleanser Social World Kindness Day
This social video campaign for e.l.f. Beauty promotes the Multi-Calm Cream Cleanser in observance of World Kindness Day. Developed by Day One Agency, the content captures the product application process through focused, intimate visuals. The edit leans into live-action technique and clean aesthetics, showcasing the texture of the cleanser as it is dispensed and massaged onto the skin. By utilizing soft light, the creative centers on raw, detailed portraits that emphasize the cleansing routine.
e.l.f. Beauty · So Many Dicks
The campaign 'So Many Dicks' for e.l.f. Beauty addresses corporate board diversity through a blend of documentary archival footage and contemporary data visualization. Produced in collaboration with agency OBERLAND, the project contrasts historical imagery with modern statistics to illustrate disparities in leadership representation. The visual approach integrates black-and-white historical clips with vibrant motion graphics and live-action sequences from the New York Stock Exchange. By utilizing dynamic typography and data-heavy overlays, the piece frames a discussion on corporate governance within the technology and digital platform sector.
e.l.f. Beauty · Give an e.l.f.
e.l.f. Beauty presents 'Give an e.l.f.', a campaign commercial that centers on themes of representation, advocacy, and empowerment. The production utilizes a fast-paced montage, weaving together live-action footage from a diverse cast across varied locations ranging from studio environments to urban landscapes. The film leans into a highly energetic aesthetic, incorporating colourful graphic transitions and on-screen typography to punctuate the speakers' statements on topics including boardroom diversity, LGBTQIA+ advocacy, and women in sports. The work is delivered in a vertical format, characterized by clean colour grading and portrait-focused compositions.
e.l.f. Beauty · World Kindness Nature
The World Kindness Nature campaign for e.l.f. Beauty, developed by Day One Agency, explores the tactile intersection between cosmetics and the organic world. The project leans into a clean, lifestyle-oriented aesthetic, utilizing vertical cinematography to bridge the gap between beauty products and natural environments. Through a series of live-action, ASMR-style vignettes, the film highlights the physical properties of eyeliner, brushes, and skincare oils against textures like citrus peel, flower petals, and foliage. The execution relies on natural light to emphasize organic detail, creating an intimate, playful visual sequence focused on product interaction.
e.l.f. Beauty · KSC World Kindness Day
For their World Kindness Day initiative, e.l.f. Beauty presents a lifestyle-focused project centering on the rituals of self-care and mindfulness. Captured in a documentary style, the film follows an intimate morning routine, framing the application of skincare products as a series of deliberate, grounding moments. The creative production, supported by Day One Agency, emphasizes the tactile nature of the brand’s skincare range through close-ups of product textures and mist sprays. Utilising live-action technique and natural light, the work maintains a relaxed, clean aesthetic that connects personal affirmations with daily wellness habits.
e.l.f. Beauty · Kindnessorg World Kindness Day
e.l.f. Beauty marks World Kindness Day with a public awareness campaign developed in collaboration with Day One Agency. The project highlights a series of human-centric interactions, documenting individuals sharing moments of connection and gestures of goodwill across various everyday settings. Utilizing a live-action technique, the film captures candid exchanges to emphasize community warmth and interpersonal connection. The documentary-style approach prioritizes a clean, straightforward visual narrative to center the focus on the depicted acts of kindness.
e.l.f. Beauty · Well People World Kindness Day
This campaign for e.l.f. Beauty, titled Well People World Kindness Day, brings a focus to the brand's skincare range through a lifestyle-driven narrative. The film leans into a clean, organic aesthetic, grounding product visuals in a lush outdoor garden setting. Developed by Day One Agency, the project utilizes live-action technique and soft natural light to highlight the product packaging on a minimalist set. The vertical format integrates wellness messaging through clean typography overlays, consistent with the brand's approachable visual identity in the beauty sector.
e.l.f. Beauty · Beekman -World Kindness Day
This campaign for e.l.f. Beauty, developed for World Kindness Day in collaboration with Beekman, features a live-action lifestyle spot. The production captures a young baby goat navigating a garden setting. Executed by Day One Agency, the project utilizes natural light to emphasize the outdoor environment. The footage maintains a nostalgic tone, presenting a quiet, observational look at the scene.
e.l.f. Beauty · rhode World Kindness Day
This lifestyle campaign for e.l.f. Beauty celebrates World Kindness Day through a collaboration centered on personal care rituals. The content, developed with creative support from Day One Agency, focuses on a minimalist domestic scene featuring a curated selection of skincare essentials. Framed for vertical social platforms, the live-action video emphasizes a calm, clean aesthetic. The composition highlights a steady, rhythmic water flow and product placement within a metallic caddy, underscoring a theme of intentional daily routine.
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