NBA x Disney

Moana

Brand

Date

Jun 2026

Description

NBA and Disney collaborate on a promotional project titled Moana, directed by Brad Baruh. The spot features actor Dwayne The Rock Johnson as a tattoo artist working on athlete Giannis Antetokounmpo within a barbershop setting. The film utilizes a live-action technique, captured in a vertical format to suit digital consumption. The production leans into a warm cinematic aesthetic, focusing on the humorous interaction between the two public figures through close framing and interior shop detail.

Style

Humorous, Vertical, Cinematic, Warm

Industries

Streaming Platforms

Background

Salon

Context

TVC / TV Commercial