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NBA, Disney: Moana

Date

Jun 2026

Description

This collaborative spot for the NBA and Disney features a creative crossover centered on the film Moana. Directed by Brad Baruh, the project captures a humorous narrative shift as actor Dwayne The Rock Johnson takes on the role of a tattoo artist, tending to NBA athlete Giannis Antetokounmpo within a barbershop setting. The film utilizes warm lighting and tight framing to highlight the dynamic between the two public figures. The execution leans into a cinematic, live-action technique, focusing on the intimate details of the barbershop environment to ground the comedic interaction.

Style

Humorous, Vertical, Cinematic, Warm

Background

Salon

Context

TVC / TV Commercial

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