De Hallen

De Hallen · Brand Identity

ON A DAILY BASIS developed the comprehensive brand identity for De Hallen, a multifaceted cultural venue in Amsterdam. The project centres on a modular visual system that balances structured typographic hierarchies with a vibrant, multi-coloured geometric palette. Executing across both digital and physical touchpoints, the design integrates bold motion graphics and clean vector layouts. The system incorporates photographic portraits, archival imagery, and event-specific details into a flexible grid, allowing for consistent application across outdoor advertising, website interfaces, and promotional signage. The visual language utilizes flat colour fields and sharp geometry to anchor the brand within the historic urban landscape.