Cuup
Featured Cuup projects
This week's top Cuup projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Cuup · Mother's Day
Project Cuup · CUUP Core Refresh
Cuup presents the Core Refresh, a commercial campaign spotlighting the brand's latest innerwear collection. The series relies on a clean, minimalist aesthetic, using neutral and high-contrast studio backdrops to draw focus to the apparel's design and form. Photographer Ricardo Beas employs soft natural lighting throughout the series to highlight textures and ensure a polished look. Model Nya Grace is featured across the collection, with makeup styling provided by Tomoyo Pattou to maintain a consistent, pared-back visual identity.
Project Cuup · CUUP Swim Campaign 2024
The CUUP Swim Campaign 2024, captured by photographer Danny Cardozo, presents a collection of swimwear in a series of clean, studio-based and aquatic-focused imagery. The campaign showcases the brand's underwire bikini sets and one-piece designs through a mix of soft light, moody studio portraits, and vibrant, sun-drenched outdoor shots. Featuring model Meghan Wiggins, the campaign utilizes a diverse range of textures and settings, from slatted wooden backdrops to tropical greenery and pool-side environments. The execution employs varied lighting techniques, including dappled hard light and soft directional glow, to highlight the collection's saturated tones and structured silhouettes.
Cuup · ALEXIS
Cuup · IMANI
Cuup · TELSHA
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