Cuup: CUUP Swim Campaign 2024

Apr 2024

The CUUP Swim Campaign 2024, captured by photographer Danny Cardozo, presents a collection of swimwear in a series of clean, studio-based and aquatic-focused imagery. The campaign showcases the brand's underwire bikini sets and one-piece designs through a mix of soft light, moody studio portraits, and vibrant, sun-drenched outdoor shots. Featuring model Meghan Wiggins, the campaign utilizes a diverse range of textures and settings, from slatted wooden backdrops to tropical greenery and pool-side environments. The execution employs varied lighting techniques, including dappled hard light and soft directional glow, to highlight the collection's saturated tones and structured silhouettes.

Vertical, Commercial, Warm

Advertising Campaign