Cuup

Apr 2024

The CUUP Swim Campaign 2024 features a series of commercial portrait and lifestyle images centered on a seasonal collection of structured underwire swimwear. Shot by photographer Danny Cardozo, the project utilizes a blend of studio and outdoor settings to highlight the range of fits and textures within the line. The campaign imagery balances moody studio portraits against sun-drenched, aquatic photography. Techniques including soft light and hard, directional natural light are employed to emphasize the color saturation of the swimwear and the clean silhouettes of the pieces. Featuring model Meghan Wiggins, the shoot incorporates styling accents such as delicate gold jewelry and retro-inspired accessories.

Vertical, Commercial, Warm

Swimwear

Advertising Campaign