Cuup presents the Core Refresh, a commercial campaign spotlighting the brand's latest innerwear collection. The series relies on a clean, minimalist aesthetic, using neutral and high-contrast studio backdrops to draw focus to the apparel's design and form.
Photographer Ricardo Beas employs soft natural lighting throughout the series to highlight textures and ensure a polished look. Model Nya Grace is featured across the collection, with makeup styling provided by Tomoyo Pattou to maintain a consistent, pared-back visual identity.
