Cuup: CUUP Core Refresh
Brand
Date
Apr 2025
Description
Cuup presents the Core Refresh, a commercial campaign spotlighting the brand's latest innerwear collection. The series relies on a clean, minimalist aesthetic, using neutral and high-contrast studio backdrops to draw focus to the apparel's design and form. Photographer Ricardo Beas employs soft natural lighting throughout the series to highlight textures and ensure a polished look. Model Nya Grace is featured across the collection, with makeup styling provided by Tomoyo Pattou to maintain a consistent, pared-back visual identity.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Color
Jet Black
Background
White Seamless
Context
E-commerce / Product
Associated creatives
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