Cuup
CUUP Core Refresh
Brand
ProjectCUUP Core Refresh
Date
Apr 2025
Description
Cuup’s Core Refresh campaign centers on a minimalist approach to lingerie, showcasing the brand’s latest intimate apparel collection. Shot by photographer Ricardo Beas, the project utilizes a clean commercial aesthetic to highlight product lines against seamless studio backdrops. Featuring model Nya Grace, the series leans into a polished, neutral color palette. The imagery employs soft natural light to emphasize the textures and forms of the collection, supported by makeup artistry from Tomoyo Pattou.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Lingerie & Underwear
Color
Jet Black
Background
White Seamless
Context
E-commerce / Product
Associated creatives
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