Cornwall Council

Cornwall Council · Proud to Care

Cornwall Council's 'Proud to Care' initiative is a public awareness campaign focused on the vital role of community care. Through a series of vignettes, the film highlights human connection, documenting everyday interactions ranging from coastal walks and shared meals to supportive daily assistance. The project employs a documentary-style approach, utilizing live-action footage and soft lighting to ground the narrative in authentic community experiences. With creative production by AdSmart from Sky, the work emphasizes intimacy and genuine expression, prioritizing a clean, accessible visual language.