Club Pays

Club Pays · Brand Identity

Carolanebel Studio delivers a cohesive brand identity for Club Pays, a Montreal-based cafe concept. The visual system centres on a distinct red, cream, and orange palette, incorporating custom typography and a bird-and-flower motif that appears across apparel, packaging, and promotional materials. The project utilizes a mix of graphic design and vector illustration to establish a minimalist aesthetic. Elements of the brand, such as the hand-lettered signage and screen-printed posters, lean into a retro influence, utilizing halftone textures to create a sense of heritage and community focus.