Casasola

Casasola · Summer 2025

The Casasola Summer 2025 campaign presents a restrained study in tailoring and material texture. Shot on location across European streetscapes and architectural courtyards, the work centers on a series of observational portraits that highlight the structural integrity of the collection’s knits and suiting. By utilizing natural light to cast deep, geometric shadows, the imagery emphasizes a dialogue between the sharp, clean lines of the garments and the rugged, weathered surfaces of the surroundings. Photographer Olivier Kervern and creative director Mathias Renner favor an understated, documentary-style approach, often capturing model Amanda Murphy in candid, unposed moments. The campaign moves between stark monochrome and warm, earthy color palettes, frequently utilizing analogue film to enhance the organic textures of the stone and fabric. Design by Barbara Casasola anchors the project in a focused, minimalist aesthetic.