Cambridge Water

Cambridge Water · TVC

Cambridge Water presents a television commercial detailing the utility's infrastructure and its integration into domestic and industrial routines. The spot follows a presenter across various settings, ranging from modern residential kitchens and bathrooms to the functional spaces of a water treatment facility. Produced by AdSmart from Sky, the project utilizes live-action technique to document the regional supply network. The narrative focuses on the utility of water within the home and the broader infrastructure supporting daily usage.