Bumblebee

Bumblebee · EV

This commercial campaign for Bumblebee frames the integration of electric vehicles into the rhythm of daily life. Developed alongside AdSmart from Sky, the project balances quiet domestic routines with the functional realities of home charging. Featuring a live-action technique, the film highlights a series of vignettes centered on family activity within the home. The visual language relies on natural lighting to maintain a grounded, clean aesthetic that connects sustainable automotive technology with residential spaces.

Bumblebee · Anthem