Axel Arigato
Featured Axel Arigato projects
This week's top Axel Arigato projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Axel Arigato · Daze & Silver Social Campaign
For the Daze & Silver social campaign, Axel Arigato crafts a compelling visual dialogue that balances surrealism with refined footwear aesthetics. By integrating the striking presence of a black and white magpie into its product imagery, the brand leans into a narrative of urban nature, where the sharp, reflective textures of metallic silver sneakers meet the organic plumage of the bird. Under the expert art direction of Ellen Egan, the project embraces editorial minimalism, utilizing a clean, neutral studio setting that allows the footwear to serve as both a functional object and a sculptural element. The execution seamlessly blends commercial product photography with lifestyle storytelling, enhanced by the subtle, polished styling of makeup artist Lucy Joan Pearson, whose work complements the bright, engaged expressions of the talent. The campaign expertly toggles between studio strobe lighting, which emphasizes the crisp geometry of the sneakers, and softer natural light that highlights the tactile contrast of velvet textures and intricate leather panels. By stacking silhouettes atop vintage-inspired upholstery or letting them exist in solitary focus, the campaign creates a cohesive, high-fashion atmosphere. This blend of editorial flair and deliberate product placement ensures that the Daze & Silver collection remains the central focus, resulting in a series that is as conceptually playful as it is commercially elevated.
Project Axel Arigato · Axel Arigato A/W25
The Axel Arigato A/W25 fashion campaign utilizes a clean, minimalist aesthetic to highlight the collection's texture and silhouette. Through a series of split-frame compositions, the imagery pairs dynamic studio portraits with detailed focus on footwear and garment material, leaning into a sharp, commercial visual language. Photographed by Linus Morales with art direction by Ellen Egan and casting by Zoard Heuze, the project maintains a consistent studio backdrop across the series. The campaign captures a range of contemporary menswear and womenswear, emphasizing natural light and detailed styling to showcase the season's core apparel and sneaker designs.
Project Axel Arigato · SS25 Lookbook
Axel Arigato presents its SS25 collection through a clean, editorial lookbook that highlights the brand's contemporary streetwear focus. Captured in a studio setting, the series utilizes a minimalist aesthetic defined by soft, pale yellow backdrops and branded white surfaces. Photographer Davey Adesida and stylist Yana Mckillop collaborate to showcase the collection, which features a mix of layered outerwear, relaxed-fit denim, and knitwear. The imagery leans into a soft light technique to emphasize fabric textures—ranging from structured leather jackets to casual knit sweaters—while maintaining a consistent, commercial presentation. Models Ayomide Onasanya and Kukua Williams front the editorial, bringing a direct, composed presence to the session. The visual language remains grounded in minimalist fashion photography, emphasizing the versatility of the seasonal silhouettes.
Project Axel Arigato · Maybe
For the Maybe project, Axel Arigato presents a series of fashion campaign images that bridge the gap between commercial product photography and still life art. The collection utilizes a minimalist aesthetic, pairing the brand's footwear with organic objects like eggs, memory foam, and fruit to emphasize texture and material form. Photography by Deo Suveera and set design by Hella Keck establish a clean, consistent visual language. Samuel McWilliams also contributed to the set design for the campaign's editorial compositions.
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