Axel Arigato: Maybe
Brand
Date
Dec 2024
Description
For the Maybe project, Axel Arigato presents a series of fashion campaign images that bridge the gap between commercial product photography and still life art. The collection utilizes a minimalist aesthetic, pairing the brand's footwear with organic objects like eggs, memory foam, and fruit to emphasize texture and material form. Photography by Deo Suveera and set design by Hella Keck establish a clean, consistent visual language. Samuel McWilliams also contributed to the set design for the campaign's editorial compositions.
Style
Vertical, Clean, Minimalist, Commercial
Color
Pure White
Background
White Seamless
Context
E-commerce / Product
Associated creatives
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