Axel Arigato
Maybe
Brand
ProjectMaybe
Date
Dec 2024
Description
For the Maybe project, Axel Arigato presents a series of fashion campaign stills that explore product through a minimalist lens. The imagery leans into a restrained aesthetic, pairing footwear with sculptural foam forms and organic objects to emphasize form and materiality. Photography by Deo Suveera and set design by Hella Keck anchor the visual approach, utilizing clean, even lighting to showcase textures ranging from layered leather and suede to porous foam. Samuel McWilliams joins the creative team for the editorial execution of the still life compositions.
Style
Vertical, Clean, Minimalist, Commercial
Color
Pure White
Background
White Seamless
Context
E-commerce / Product
Associated creatives
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