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Cracked white eggshell viewed from above against a pale neutral background
White sneaker resting on a large white block against a plain light background
A rolled sheet of cream-colored memory foam viewed from above against a clean white background
Close-up of a pale yellow asian pear resting inside a white protective foam mesh net on a neutral surface
Axel Arigato sneaker resting upright on a textured yellow foam block against a white background
Close-up front view of a white Axel Arigato sneaker with textured panels and loose knotted laces on a plain background
Deconstructed sneaker upper piece laid flat on a light grey seamless surface for Axel Arigato
Cracked white eggshell viewed from above against a pale neutral background
White sneaker resting on a large white block against a plain light background
A rolled sheet of cream-colored memory foam viewed from above against a clean white background

Axel Arigato Maybe 2024

About

For the Maybe project, Axel Arigato presents a series of fashion campaign images that bridge the gap between commercial product photography and still life art. The collection utilizes a minimalist aesthetic, pairing the brand's footwear with organic objects like eggs, memory foam, and fruit to emphasize texture and material form. Photography by Deo Suveera and set design by Hella Keck establish a clean, consistent visual language. Samuel McWilliams also contributed to the set design for the campaign's editorial compositions.

Brand

Axel Arigato

Credits

Deo Suveera
Photographer
Hella Keck
Set Designer
Samuel McWilliams

Styles

VerticalCommercialCleanMinimalist
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