Australian Museum
Featured Australian Museum projects
This week's top Australian Museum projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Australian Museum · Giving Day 'Spokespecimens' -- Cassowary
The Australian Museum brings its annual Giving Day campaign to life through the 'Spokespecimens' series, casting natural history as the protagonist. This film segment features a cassowary as a central spokespecimen, framed within the gallery space to ground the institution's commitment to scientific wonder and cultural education. Produced by Howatson+Company, the spot utilizes warm, directional lighting to emphasize the textures of the specimen. The production leans into a cinematic live-action technique, juxtaposing the subject against an out-of-focus backdrop of museum archives to emphasize the institution's ongoing role in discovery.
Australian Museum · Giving Day 'Spokespecimens' -- Thorny Devil
The Australian Museum Giving Day campaign features a series of promotional films, including this spotlight on a thorny devil specimen. The work highlights the museum’s collection through a cinematic approach, utilising low-key lighting to accentuate the natural textures of the preserved lizard against a backdrop of gallery displays. Produced by Howatson+Company, the campaign employs a live-action technique and a shallow depth of field to draw focus to the museum's exhibits. The film serves to promote the non-profit's annual giving initiative, concluding with details regarding their donation matching program.
Australian Museum · Giving Day 'Spokespecimens' -- Dino
The Australian Museum's Giving Day 'Spokespecimens' campaign introduces a series of animatronic dinosaur ambassadors to drive engagement for their latest fundraising initiative. Developed by Howatson+Company, the project highlights the physical texture of its prehistoric subjects, focusing on scaly skin detail and expressive, articulated movement. Produced with a cinematic aesthetic, the campaign utilizes gritty atmospheric lighting and integrated VFX to animate the museum's collection. The spot transitions from traditional exhibit displays to dynamic, lifelike character interactions, centering on the museum's scientific history.
Australian Museum · Giving Day 'Spokespecimens' -- Wallabies
The Australian Museum's Giving Day campaign, titled 'Spokespecimens', features a series of character-led promotional spots. This specific entry focuses on a wallaby specimen displayed within a gallery setting. Developed by Howatson+Company, the production leans into a cinematic aesthetic, utilizing warm, directional lighting to highlight the details of the taxidermy. The piece uses live-action techniques to frame the specimen as a direct subject of the narrative, supported by an audio-led approach to drive engagement for the museum’s fundraising initiative.
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